Purpose

For all the markets in which we serve, the Marketing and Public Relations Officer’s primary role is to improve bank performance through managing the marketing, advertising, and public relations efforts of the bank. The position is responsible for the coordination of all marketing, social media, and networking activities of the Bank; ensures activities follow state and federal laws, rules, and regulations; develops various marketing concepts, objectives, materials, advertisements, programs, press releases and other special events approved by Senior Management and the Board of Directors.

Qualifications

The applicant should possess a Bachelor’s degree in marketing or related field. Must have conceptual knowledge of fundamental marketing and public relations principles and practices. Should possess strong marketing background, both strategic and tactical. Requires strong communication skills – verbal, written and oral presentation. Proven experience in developing digital strategies. Significant understanding of digital marketing (website, social media, content marketing, search engine optimization, etc.) and how to apply it to financial services.

Primary Duties

The primary responsibilities will include but are not limited to the following:

• Adheres to the Bank’s Mission, Vision, Core Values and Core Purpose while providing customers with timely, responsive, and exceptional service in accordance with the Bank’s customer service standards.

• Develop, implement, and manage effective marketing strategies, programs and promotions that build market share and increase customer retention. Develop all forms of marketing materials including branch, digital and other promotional materials with agencies in achieving the Bank’s marketing strategy and objectives.

• Responsible for developing annual marketing plan and budget to support marketing and public relations strategies and ensures adherence to approved budget. Responsible to work with vendors to develop contracts to optimize the bank’s marketing in a cost-effective manner.

• Coordinates the bank’s publicity program – social media, press releases, digital advertising, radio advertising, community advertising, campaign management, billboard advertising, website management, etc.
o Serves as a point person for all website, social media, marketing, and electronic content. Leads strategic implementation of social media marketing efforts. Monitors all bank social networking sites.
o Ongoing, reviews website and makes recommendations for upgrades as appropriate.

• Coordinates the bank’s public relations activities – social media/media relations, sponsorships, events, community relations, donations, etc.
o Directs the coordination and planning for all special events.

Working Conditions

Duties are performed in an office environment in a professional business setting. Position may require travel when attending community events/meetings, internal meetings/trainings and to banking centers.

Physical and/or Mental Requirements:

May be required to sit for extended periods of time while performing job duties. May be required to lift and carry up to 20 pounds in the form of paperwork, files, or other items. Must be able to concentrate for extended periods of time, paying attention to detail.

EEO/AA/Disability/Vet